Meet our team
Our team brings experience across business operations, pricing strategy, operational efficiency, and layout optimisation- helping translate behavioural insight into practical business decisions.
Nick Sheehan CO-FOUNDER | CEO
Experienced as a Financial Analyst and Business Consultant, Nick has supported small businesses across varied industries. Through Virtual CFO work spanning operational decision-making, accounting practices and pricing strategies, he understands how behavioural insights drive better decisions—and the practical constraints that limit owners’ ability to interpret them.
Jay CO-FOUNDER | CTO
As a behavioural data analytics specialist at a Big Four accounting firm, Jay works across multiple vendors, real-world deployments, and advanced sensor technologies. His experience helps strengthen Insite’s technical approach, sensor effectiveness, and understanding of industry limitations.
In partnership, we developed a one-stop sensor system designed specifically for small business—bringing enterprise-level behavioural analytics within reach. While comparable solutions often exceed 20x our cost, Insite remains result-competitive through simplifying hardware requirements through centralising sophisticated software. Prioritising accessibility, Nick and Jay have ensured Insite delivers affordable, understandable, and secure metrics—backed by real support.